What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.
You can find it in it’s various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are people using this form of medium to get their message or brand across? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First of all, lets talk about cost. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.
Compared to the usual billboards out there, that a prospect could just pass it by without even looking. But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just ignore it and drive past it.It is stuck with you in traffic right at eye level
This is very powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.
That is a huge problem that traditional advertising such as TV or radio faces.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.
So by choosing to go with a mobile billboard, the advertiser is able to have their ad read and put into the mind of the consumer.
If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It speaks loudly for attention. And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.
With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More customers and more leads are going to come based on this form of advertising.
You are going to get exposure. You are guaranteed to having your message heard and read. What more can an advertiser want.
You can see that it is effective by the fact that many businesses are now using it to advertise. In 2004 alone, there was over $5.8 billion spent on this form of advertsing.With all kinds of money being spent, it must be effective.
So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.